collection I am working on.
- Go to the top-level site in the site collection for which you want to enable Document Sets.
- On the Site Actions menu, click Site Settings.
- Under Site Collection Administration, click Site collection features.
- Find Document Sets in the list, and then click Activate.
with an elevated account and there it was.
Lesson: If you try to do this with a normal account security trimming will not display these options.
You need to be a member of the site collection admin group as a minimum.
Source:
http://office.microsoft.com/en-us/sharepoint-server-help/create-and-configure-a-new-document-set-content-type-HA101782461.aspx?CTT=5&origin=HA101782466